Friday, September 14, 2007

Copywriting, English Copywriting and SEO Copywriting

A few people have been inquiring about the differences between copywriting, English copywriting and SEO Copywriting.

Copywriting is one part coming up with ideas, one part crafting the words for execution.

An English Copywriter both a copywriter and an editor. As an English copywriter in a foreign country, my greatest obstacle is to produce idea-driven work that transcends language barriers. An English copywriter needs to have solid ideas to be recognized on an international stage.

SEO Copywriting is an entirely different kettle of fish. As opposed to being idea-driven, SEO Copywriting is more about bringing a site to a higher ranking in the Google search engines. It requires craft, but also a working knowledge of how pages are ranked. But of course, solid ideas have never hurt anyone.

Quick quiz – what kind of writing is this?

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