Tuesday, August 21, 2007

Triple Distilled Copywriting

Copywriting is a lot like distillation.

You have to wade through an enormous amount of information. And make it concise.

Copywriting is a lot like translating.

You take something that is really confusing and unintelligible. And say it simply.

Copywriting is a lot like storytelling.

You have to keep people engaged. So they read it.

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