Put 'er There

It’s good to have a partner.

I have been a lone wolf most of my career, so it’s a nice change.

Working with Howard reminds me of when Kristian and I first started out with PDP in Australia.

We were constantly coming up with wild plans. In fact, we even had a notebook that we called the ‘Book of Schemes’ that we would break out whenever we were on a roll.

We documented everything. And as a result, we came up with some great ads.

Howard and I are on the same page, awards-wise. At this point in our careers, we need that zoo (filled with lions and pencils – for lions to draw with). Only with that zoo will other agencies take us seriously enough for us to do what we actually want to do.

We want to make earth-shaking work for a client big enough to have an earth-shaking budget and media buy.

We want to make stuff that will get seen. And to do that, we may have to start by doing stuff that is basically invisible to all but other creatives. So it goes in this crazy biz.

However, as Howard reminds me, like, every day, we are working on two of the biggest clients in Ogilvy, in Hong Kong, in Asia for that matter, with some top-notch CDs, ECDs and super-suits....so here goes...