Here are two campaigns that I think are fantastic.
They are both hinged on a fun, new big idea. They both have the potential for a lot of mileage. And both of them are ownable by their brand alone.
Doritos - these spots remind me of the Dead Kennedys.
Carlsberg - A fun, clever angle, that only they could pull off.
Hmm..I can't find the others, either way, you get the idea.
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