Hong Kongers show no reaction. After doing your song and dance, they will sit, without expression, and give a single head nod and an ‘mm.’
This could mean they like it, this could mean they don’t.
Who knows? Either way, it’s not easy.

Mike Catherall was an English copywriter for Ogilvy and Mather Hong Kong. This blog offers an insight into the life of a copywriter in Hong Kong and documents his mission to win an award at the Cannes Lions in June 2008. You can reach him at mike_catherall (at) yahoo (dot) ca.
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