Stop press.
For I hadn't found this yet.
This truly is the best thing related to advertising this week.
Armwrestle the Most Interesting Man in the World
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Mike Catherall was an English copywriter for Ogilvy and Mather Hong Kong. This blog offers an insight into the life of a copywriter in Hong Kong and documents his mission to win an award at the Cannes Lions in June 2008. You can reach him at mike_catherall (at) yahoo (dot) ca.
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