Anticipation

The TV ad we’ve been working on is now out. It’s my first big-budget TVC for a major client at a major agency.

With that stage complete, I’m onto the next phase.

I was up all night trying to figure out where to go from here.

I can really stretch out in a lot of different directions, but my plan now is to sink my teeth into three major clients’ projects and produce something award-worthy.

Anticipation. This is the key, I figure. I want to produce something that will be anticipated.