Awards! Uh! What is it Good For?

I’ve had people inquire as to how I plan to document my steps to get into Cannes when you can’t really disclose anything along the way.

This is a problem, I admit, I’ll have to mull this one over a bit first.

Why would I want to win an award in the first place?

Let me tell you, it isn’t about money – which can be a driving factor.

It’s about license.

With some letters behind my name (as in agencies) and awards under my belt, I will have the credibility I need to put some of my theories into action without seeming completely like a mad scientist.

Excellent!