I love the twist in this ad.
It’s for a site to rent better apartments? No.
It’s for a flat screen TV? Noooo.
What the heck is it an ad for anyway?
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Mike Catherall was an English copywriter for Ogilvy and Mather Hong Kong. This blog offers an insight into the life of a copywriter in Hong Kong and documents his mission to win an award at the Cannes Lions in June 2008. You can reach him at mike_catherall (at) yahoo (dot) ca.
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