Big on the Medium

For me, a great way to get inspiration is by reading magazines.

You can look at any given ad and ask yourself two things:

1. Does it cut through the clutter of everything else in the magazine?

2. Does it have enough branding to differentiate itself from its competition in the same product category?

Then I set to work on making those two things happen.

Looking at the medium, in this case magazines, is also a good way to remind yourself how a finished ad will look, or what a client will be happy with at the end of the day (or month-long process).

It’s usually not that extreme.

This is where the second part comes in. Coming up with an award-winning idea to fit the brief.

However, award-winning caliber communication is never the safe road (entirely because it hasn’t been done before). So to have it run, you need a client with faith in the very professionals they have hired. And advertising as a whole.

To me, that’s the ultimate goal. To produce an award-winning ad that is put in heavy circulation.

But at this stage in my career, I'd be happy with anything.