Saturday, October 27, 2007

Up for some Scrabulous, Mr. Peanut?

Microsoft just signed a $240 million deal with Facebook. If nothing else, this tells us that this little networking site has something to offer in terms of advertising potential.

The thing about Facebook is all the little applications you can download. There are a lot of really dumb ones, but some are kind of cool.

These applications have been dreamed up by random entrepreneurs looking to build up databases. That’s fine, except for the spam. I just don’t get why the big brands haven’t jumped onboard yet, but to do more than just collect names and interests.

The way I see it, you could create a Facebook character to represent the brand (and most brands already have a character in mind). Then build up a network and involve them in games, riddles, puzzles, and all the while offer the latest promotions etc. through the one-on-one interaction with your audience.

Ah, we’ll see.

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