Every so often we have initiative meetings to come up more off-the-wall stuff for our clients.
Ideally, if the work is clever enough, it will get produced. And if it is great, it may even win awards.
The whole creative team presented some work. Howard and I had some pretty cool ideas.
Only one of the concepts we presented was cleared for the next phase.
So, we’ll work on it, and make it into a campaign. This is the first hurdle. And there will be many more to come. (More ideas too.)
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