Ad critics aside, it’s a marketer’s dream.
Take Volvo and safe. McDonald’s and fast.
But Carslberg probably has the best tagline out there:
And they use it to great effect.
You can’t run ads for alcohol or tobacco in Norway. So when Carlsberg wanted to sponsor a football (soccer) match in Oslo, they weren’t allowed to put their brand on the jerseys.
‘Simple’, said they, ‘we’ll just put: Probably….’
People got it. Loved it even.
The other day, I was watching ‘Pursuit of Happyness’ with Will Smith. I wasn’t a big fan of the show, but anyway, there is one scene where they walk along discussing the difference between ‘possibly’ and ‘probably’.
Right away Carlsberg came to mind. Is there a link? Or have I been doing this too long…
Either way, here’s another in that campaign I was going on about a few posts back.
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