This is a good good ad.
Diamond Shreddies
Friday, June 29, 2007
Thursday, June 28, 2007
Evolution
The Ogilvy network is going bananas about this ad.
It cleaned up at Cannes, winning both the Grand Prix Cyber and Grand Prix Film, making it the first spot to win a double Grand Prix in the show's 54-year history.
I think it's great.
It's from Canada, it's from Ogilvy, it has a positive social message, and it's the baby of my favourite columists: Jancy.
This year's winner was called Evolution. Last year's winner was Noitulove. I'm guessing that next year, the winner will be named something like 'Violent Ou'.
It cleaned up at Cannes, winning both the Grand Prix Cyber and Grand Prix Film, making it the first spot to win a double Grand Prix in the show's 54-year history.
I think it's great.
It's from Canada, it's from Ogilvy, it has a positive social message, and it's the baby of my favourite columists: Jancy.
This year's winner was called Evolution. Last year's winner was Noitulove. I'm guessing that next year, the winner will be named something like 'Violent Ou'.
Wednesday, June 27, 2007
My Favourites from Cannes
In my personal opinion, these are the best two ads from Cannes this year. They both won bronzes, but if you ask me, they are the best of the best.
This Nike ad does the unthinkable, it takes something as superficial as a television commercial and makes it into a powerful emotional message. Great editing, great concept.
This Burger King ad, in my opinion, is the perfect ad.
It speaks loud and clear to the target market. It cuts through the clutter of 1000 other ads with irreverence and humour. It highlights the product benefit in a compelling way and provides real, tangible insight about human interaction with the product category (fast food on the road).
This Nike ad does the unthinkable, it takes something as superficial as a television commercial and makes it into a powerful emotional message. Great editing, great concept.
This Burger King ad, in my opinion, is the perfect ad.
It speaks loud and clear to the target market. It cuts through the clutter of 1000 other ads with irreverence and humour. It highlights the product benefit in a compelling way and provides real, tangible insight about human interaction with the product category (fast food on the road).
Monday, June 25, 2007
Sunday, June 24, 2007
English Copywriter in Hong Kong
I came to Hong Kong ten months ago looking for a job as a copywriter at a top 4As agency.
I landed a job at Ogilvy and Mather. It’s the biggest and highest rated agency in Hong Kong to my understanding, so all in all, it was a pretty successful mission.
I documented the whole thing. You can read about it here: Freelance English Copywriter
The whole plan was to land a permanent job. But it was only later that I realized that I didn't want a permanent job, I wanted a full-time contract.
Because I like to wander.
Either way, I ended up with a desk, a computer, an email, working papers, projects, paychecks and a contract to sign at Ogilvy.
Success!
Not permanent success...
Just the kind of success I was looking for.
…
Anyway!
...
This leaves me in a bit of a predicament. What do I do? Do I keep on pushing on with the same blog, or do I change gears?
Forget it, I figured. I’ll start a new blog, with a new twist.
After all, the world is a big place and I don’t plan to live forever (in Hong Kong that is).
….
So here you have it, blog #2.
Welcome to English Copywriter.
I've been thinking about what the mission would be this time...and I just came up with a determination today:
This shall be a documentation of a day in the life of a copywriter as he seeks out to win something, anything, at Cannes next year.
Seeing how they just had the advertising awards last week, it makes for a nice little one-year mission.
Of course, winning at Cannes is not easy at all. So keeping this blog will keep me focussed on my goal.
After all, it's worth a shot.
So let us begin with this year's winners:
double Grand Prix winner
English copywriter's favourite TV spots
English copywriter's favourite print ads
I landed a job at Ogilvy and Mather. It’s the biggest and highest rated agency in Hong Kong to my understanding, so all in all, it was a pretty successful mission.
I documented the whole thing. You can read about it here: Freelance English Copywriter
The whole plan was to land a permanent job. But it was only later that I realized that I didn't want a permanent job, I wanted a full-time contract.
Because I like to wander.
Either way, I ended up with a desk, a computer, an email, working papers, projects, paychecks and a contract to sign at Ogilvy.
Success!
Not permanent success...
Just the kind of success I was looking for.
…
Anyway!
...
This leaves me in a bit of a predicament. What do I do? Do I keep on pushing on with the same blog, or do I change gears?
Forget it, I figured. I’ll start a new blog, with a new twist.
After all, the world is a big place and I don’t plan to live forever (in Hong Kong that is).
….
So here you have it, blog #2.
Welcome to English Copywriter.
I've been thinking about what the mission would be this time...and I just came up with a determination today:
This shall be a documentation of a day in the life of a copywriter as he seeks out to win something, anything, at Cannes next year.
Seeing how they just had the advertising awards last week, it makes for a nice little one-year mission.
Of course, winning at Cannes is not easy at all. So keeping this blog will keep me focussed on my goal.
After all, it's worth a shot.
So let us begin with this year's winners:
double Grand Prix winner
English copywriter's favourite TV spots
English copywriter's favourite print ads
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