In my personal opinion, these are the best two ads from Cannes this year. They both won bronzes, but if you ask me, they are the best of the best.
This Nike ad does the unthinkable, it takes something as superficial as a television commercial and makes it into a powerful emotional message. Great editing, great concept.
This Burger King ad, in my opinion, is the perfect ad.
It speaks loud and clear to the target market. It cuts through the clutter of 1000 other ads with irreverence and humour. It highlights the product benefit in a compelling way and provides real, tangible insight about human interaction with the product category (fast food on the road).
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