Ogilvy won top honours at the MTR Awards last night, taking home Agency of the Year (Creative).
Our Disneyland work won the following awards:
- Gold - Favourite Campaign - selected by MTR passengers; sample size 1,200 (Disneyland)
- Silver - Best Tactical Campaign (Disneyland)
- Best use of Power Zone - (Disneyland)
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Mike Catherall was an English copywriter for Ogilvy and Mather Hong Kong. This blog offers an insight into the life of a copywriter in Hong Kong and documents his mission to win an award at the Cannes Lions in June 2008. You can reach him at mike_catherall (at) yahoo (dot) ca.
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