It is the perfect expression.
A while back he sent me this gem.
It is an annual report for a food company that you need to bake before reading.
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Mike Catherall was an English copywriter for Ogilvy and Mather Hong Kong. This blog offers an insight into the life of a copywriter in Hong Kong and documents his mission to win an award at the Cannes Lions in June 2008. You can reach him at mike_catherall (at) yahoo (dot) ca.
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