Perhaps, it’s worldwide,
But more
And more so
I have found,
A request for copy
That’s not choppy,
But flows with rhythm and rhyme.
Like whimsy gospel
Binding spin.
It’s fun to write such ways.
In fact it seems not work at all,
But dreamy holidays.
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Mike Catherall was an English copywriter for Ogilvy and Mather Hong Kong. This blog offers an insight into the life of a copywriter in Hong Kong and documents his mission to win an award at the Cannes Lions in June 2008. You can reach him at mike_catherall (at) yahoo (dot) ca.
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