She’s a very accomplished copywriter from the States with her own agency now.
Either way, she was talking about how she used to write 100 lines for every one that she kept.
Here are 800 lines she wrote for a BMW ad. Of the eight they used, three won awards, so that’s pretty inspiring.
I have three headlines due on Monday. It’s Saturday, midnight, and I’m in the office. I have 250 written so far, only 50 to go.
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