Back to the Basics

I’ve returned to the very origins of advertising: the cold call.

To find a client to run with this ad we’ve got in mind means systematically going through the phone book. Making lists. Making calls. Making meetings. Making connections. Making things happen.

It’s tough. I mean people have a hard enough time trying to understand what I’m saying in Canada.

As my parents (and Howard) say, ‘Speak slowly, Mike.’