Stunts

After two weeks of scheming initiatives every night, we’ve got 50 more ideas.

But work is piling in. And some astounding new briefs. So now all our energy is going towards that.

There’s a chance here to make some astonishing stunts for the New Year, the kind of stuff that makes the papers.

Here’s what I mean by ‘stunt’:




At the time, this was the world’s largest announcement. It was for the launching of the Financial Times in Asia. This building is the IFC, the tallest building in HK. They made it into the Guinness Book of World Records for this one.