Mountain Man

It's nice to be home.

I have had a chance to rest. To hang out in the snow. To breathe the clean mountain air. And get back on my feet.

My little mouse is still in Hong Kong, but I will see her soon.

In the meantime, I haven't stopped solving briefs. I must say, it is much easier to do so at your leisure.

Time is the biggest enemy of the creative mind. Although deadlines do keep the mental momentum going.

We're #1

Well, well, well. It looks like all of that hard work, blood, sweat and tears has paid off.

Ogilvy has been chosen as the #1 agency in Hong Kong by Marketing Magazine.

Not just for creative, but in every category, across the board.

So yay for us.

Sleep, Eh?

I haven’t posted for a while because I’ve been a bit blah.

However, I have a vacation in the works. So I’m going back to Canada to rest.

Ahh, sweet, sweet sleep. It’s what Hong Kongers look forward to more than anything else (I’m not kidding, just ask them).

I saw this ad the other day and it made me laugh.

English Copywriter Pick of the Week

This is quite nice.

English Copywriter Pick of the Week

I love the writing in this ad.

Hard Sell Headlines

You know you are a good copywriter when you can write a great headline about something as mundane as a 50% off sale.

This one is my favourite:

Pay half now, nothing later.


While I'm at it, this one is pretty sweet.

What Do I Do All Day?

I spend all day writing and coming up with ideas.

I spend all day trying to dream up with something like this:






So simple. So brilliant.

Just a guy driving around with a Starbucks coffee glued to his roof. Everyone that tells him about it gets a free coffee, or something like that.

That is your job? Why yes it is.

Zounds!

I’ve logged 100 hours this week.

Madness.

With all this work, am I getting any closer to my goal?

Well, I’m getting a lot of practice if nothing else.

This ad is fantastic:

English Copywriter Pick of the Week

Hard Work Never Killed No One

Wow.

What a week.

We’ve been putting in 14-16 hour days for the last five days.

Now, it’s 1:30 on a Friday night and I’m still here.

Tomorrow we work.

Sunday we work.

Three major projects for three major accounts, plus all the day-to-day stuff.

Hong Kong is crazy.